New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

supply chain traceability

Telling the story of supply chain transparency

A health and nutrition brand can effectively market its supply chain transparency to consumers by using a strategic plan that includes several content assets.

It can be hard work for a food or supplement brand to track down and explain every aspect of its supply chain, but it's becoming necessary as consumers are demanding more information and spending money on products that align with their values. And those values often include the ethical treatment of the planet and communities that support those products—a concept that can only be shown after a brand knows who its suppliers are.

Brands must carefully execute a marketing plan to show their supply chain transparency in a way that consumers are ready to hear and can understand, as is noted in the attached infographic taken from the presentation “Tell Me a Story About Supply Chain Transparency” given by Todd Pauli, founder and managing partner of 24 Stories, at SupplySide East in Secaucus, New Jersey, in April 2019.

Hear more from Pauli in the Health Insider Podcast “Marketing supply chain transparency.”

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish