Entrepreneurship is risk-taking 101. Between the unknowns and the challenges (and sometimes the unknown challenges), it's a journey that involves betting as big as you want your company to grow.

Bill Keith of Perfect Snacks knows this well, and he knows the rewards that can come from big bets. So what's helped him succeed along the winding entrepreneurial road?

In this video, Keith shares the simple yet critical thing to look for when betting big on your food company.