Backpacks for bottles: Nordic Naturals “Buy to Give” campaign

In a new back to school program, Nordic Naturals has partnered with The Kids In Need Foundation to donate a backpack stocked with school supplies for every bottle of product sold.

Nordic Naturals and The Kids In Need Foundation have partnered for an inspiring back-to-school promotion called “Buy to Give” whereby Nordic Naturals customers can support families with school supplies.

From July through September 2014, every time a person purchases a bottle of the featured products, Nordic Naturals will donate a backpack stocked with notebooks, crayons, markers, scissors, folders, glue, pencils, pens, erasers, and more, to a child in need.

Qualifying products include all bottle sizes of Baby’s DHA, Children’s DHA, Complete Omega Junior, Ultimate Omega Junior, Nordic Omega-3 Gummies, Vitamin C Gummies, and Nordic Berries.

“Too many children lack the basic tools they need to be successful in school,” notes Joar Opheim, Nordic Naturals CEO and Founder. “Whether it is a nutritional requirement such as omega-3s for optimal brain health or a practical item like a notebook or markers, there is an urgent need for us to support our kids at these very fundamental levels.”

As part of its corporate social responsibility initiatives, Nordic Naturals looks for ways to invest in the future of families through meaningful community and national partnerships. A total donation to the Kids In Need Foundation of up to $20,000—which will purchase 1,000 backpacks—will be made, benefitting children in need.

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