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Billions from bugs

Billions from bugs

New market report forecasts continued probiotics growth.

The global market for products teeming with helpful bugs is growing like a ripe petri dish of microbes. Sales of ingredients, supps and food featuring probiotics are expected to grow to $36.7 billion by 2018, with a five-year compound annual growth rate of 6.2 percent according to BCC Research.

The company’s new report “The Probiotics Market: Ingredients, Supplements, Foods,” forecasts that the supplements category, the fastest growing segment, will register a compound annual growth rate of 11.5 percent. It’s expected to jump to $2 billion in 2018 (from $1.2 billion in 2013), reports

Food, the largest segment in the overall market, is expected to reach $33.5 billion by 2018 with a compound annual growth rate of six percent. The variety of food featuring the microbes is growing nearly as fast as the research supporting their positive health powers.

“Companies with the right mix of access to proprietary probiotic strains, appropriate processing technologies and distribution networks dominate the industry, and are successfully expanding the range of probiotic-enhanced products globally,” BCC Research food and beverage analyst Rachel Agheyisi told “However, as probiotics go mainstream, regulatory oversight is tightening, as exemplified by the situation in the European Union.”

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