CircleUp, the largest equity-based crowdfunding platform in the United States, and New Hope Natural Media, the largest natural products media company and owners of Natural Products Expo, are creating a content partnership to support and educate natural, organic and healthy product entrepreneurs.

As part of this partnership, CircleUp will provide funding insights and high-level trend analysis that will be published monthly on newhope360, the leading source of news, analysis and business information for the natural products industry. New Hope will provide coverage of companies that have raised money through CircleUp on newhope360 and in its other publications.

In addition, CircleUp will participate in entrepreneur education and product-pitch sessions at Natural Products Expo. At Natural Products Expo West 2013, to be held March 7-10 in Anaheim, Calif., CircleUp Co-Founder and CEO Ryan Caldbeck will present in the Early Entrepreneur session, “How to Finance Your Brand… And Your Future,” and will serve as a judge for the 2013 Natural Products Expo West Pitch Slam.

“New Hope Natural Media is an important media company in the natural products space,” said Ryan Caldbeck, CEO and co-founder of CircleUp, which focuses on consumer and retail companies. “This is a great testament to the marketplace that CircleUp is committed to bringing more than just capital to our consumer product companies. Now when a consumer company raises equity on CircleUp, they not only get terrific investors but also access to a world-class media and insights partner in New Hope.”

“We have known Ryan and his team for years through their work as investors in the consumer products space, and we are excited to officially announce this partnership with CircleUp,” said Dave Kingsbury, vice president of new product development at New Hope Natural Media. “We are always looking to partner with and celebrate innovative companies, and CircleUp is helping to fuel innovation in the consumer products space. CircleUp’s expertise will also enable us to do more to help natural products entrepreneurs grow their businesses.” 

CircleUp is the largest equity based crowdfunding platform, connecting retail and consumer product companies with investors via an online private company investment platform Companies listed on CircleUp have access to CircleUp’s broad network of angel investors, finance and industry experts, and fellow entrepreneurs.  In addition to capital, companies listed on CircleUp often benefit from the expertise of their investors and partnerships with Fortune 200 companies like General Mills and Procter & Gamble.

“CircleUp’s goal is to provide more than just capital from great investors. Through product features on CircleUp.com, partnerships with world-class companies such as New Hope Natural Media, and a variety of other services, we look to help put these consumer brands in positions to succeed,” said Ben Lee, director of business development at CircleUp.