The omega-3 coalition is pleased to announce that it has officially launched the national “Omega-3s: Always a Good Idea” campaign. The television and digital advertising kicked off March 16, while paid point-of-purchase activation will commence at the end of March and complementary public relations efforts and social media support are ongoing.
During the campaign, the messaging will be seen on 20 television networks and on retail shelves in 40-plus markets nationwide, while the coalition’s digital advertising partnership with Google will garner over 235 million digital impressions. Additional retail activation is planned through coalition partners. The campaign runs for 10 to 12 weeks and sales and consumer behaviors are being monitored to track the success of the plan.
While the coalition Steering Committee made the decision to go ahead with the launch, we are still short on funds to carry out the full plan so please consider contributing to this great effort.