Life, liberty, and lady parts that smell like summer’s sweetest fruit—thanks to personalized probiotics. These are the rights two entrepreneurs hope to ensure with the launch of a new product that will let women alter the aroma of their vaginas. It’s called Sweet Peach (insert your own Allman Brothers song title here).
Austen Heinz and Gilad Gome, founders of the biotech startups Cambrian Genomics and Personalized Probiotics, pitched the idea at DEMO conference for emerging technologies and new product innovations in California, Inc. reports. The product would use Cambrian’s DNA printing technology.
"The idea is personal empowerment," Heinz said at the conference, according to Inc. "All your smells are not human. They're produced by the creatures that live on you.”
“We think it's a fundamental human right to not only know your code and the code of the things that live on you but also to rewrite that code and personalize it," Gome added.
The product would not merely make the “feminine freshness” industry irrelevant, it would also help balance candida population and other problematic microorganisms, according to Heinz.
The men hope to crowdfund the project. They already raised more than $480,000 on Kickstarter for Glowing Plants, which uses laser-DNA printing capability to create sustainable living lights. Despite their Kickstarter success, they're using Tilt for Sweet Peach because, well, they got banned from Kickstarter. The ban stems from controversy around synthetic biology, not potential probiotic perfume counters for private parts. Gome and Heinz are also partnering on Petomics, a probiotic for dogs and cats that makes their poop smell like bananas.
The Sweet Peach men are not the only ones with an eye toward personalizing supplements. Nestle’s been working on a project dubbed “Iron Man,” a Nespresso-like kitchen device that will analyze which nutrients you need at the moment, then whip up a supp to fulfill those needs (probably with a froth option).
Why’d Gome and Heinz focus on feminine odors? "It's a better idea than trying to hack the gut microbiome because it's less complicated and more stable," Gome told Inc. "It only has one interference per month." While we’ll refrain from commenting on what this says about the sex lives of entrepreneurs, he does have a point.
The product’s peachy scent “serves as a sort of indicator light to let users know the product is working,” said Gome. "It tells us where the protein is expressed," he told Inc. "What, would you rather have it glow?"