China Health Products Association signed an agreement with the China Council for the Promotion of International Trade (CCPIT). This agreement is a partnership between CCPIT’s “Foreign Trade Magazine” division and the association to publish a magazine in China focusing on dietary supplements and other natural health products and services.

“This is a huge win for the association, its members and non-members”, said association executive director Jeff Crowther. The new magazine entitled, “膳食与健康”, which roughly translates as “Nutrition and Health”, will be published in both Chinese and English. The magazine will be in electronic format going out to more than 60,000 readers in Mainland China. It will also have a smaller print run of around 5,000 that will go out to some key officials and industry leaders. It is expected that readership will grow quickly once publishing begins.

The magazine will be the ideal place for companies to launch new ingredients and products, introduce services and highlight expos, conferences or training sessions to the China market. The main point of the magazine is to spread education and promote the development of the dietary supplement and overall natural health product industry in China.

Those interested in submitting articles for consideration or advertising, please contact the association at [email protected].