Really it's about velocity—how do we move these products off the shelf? And at the same time, are there ways that we can activate partnerships that also help create a better experience for our customers in our stores?

Demos are one tried-and-true way for brands to boost sales, but today's competitive retail environment requires more. Could you co-host an awesome event with a retailer that drives both foot traffic to the store and engagement with your product? Or share photos, music or other kinds of content that can create a better retail experience around your product?

Ben Friedland, vice president of marketing at Lucky's Market, provides some insight into a few creative and mutually beneficial ways his stores seek to work with brands as they move customers down the "digital loyalty funnel" and to the checkout.