Berto Calkins of Tatted Vegan shares an influencer's perspective on building brand relationships.

Ask the Fixer: When it comes to brand building, it can be difficult to know where to invest and when. Here we continue the Ask the Fixer series with three experts who offer advice on branding and packaging and the importance of getting it right.

In this four-part series, we'll outline the best ways to build an epic digital marketing strategy and conquer your online sales goals.

Though similar in ways, there are a few things to consider when deciding which platform to advertise on.

Whether you're a seller or vendor on Amazon, there are multiple ways to advertise on the platform. Here's the breakdown.

There's no magic bullet in today's world of influencers, big data and content marketing, but these tactics and others are more effective when they're rooted in a well-thought-out strategy.