In this question-and-answer-style session, Denise Lambertson, founder/partner of LMS, an entertainment marketing agency focused on celebrity and influencer marketing for start-ups, poses a variety of insightful questions to three panelists, all of...
Sheldon Romer, founder of Rudi’s Organic Bakery, and Susan Skjei, director of the Authentic Leadership Center at Naropa University, discuss what it means to be a regenerative leader—why it's important, what it can look like and how to get started...
Natural products marketing veteran Jeff Hilton reviewed brands pitching their business plans at a recent Nutrition Capital Network event. Here's what he saw there and what he is seeing in the natural products marketplace.
Adam Butler of The Butler Bros, an Austin-based brand studio focused on naming, narrative and visual design, shares some tips he’s learned about working with brands on their story, their packaging and their brand, and how he and his brother help...
When looking at the budding hemp business, industry leaders Brad Gruno, Unna Goods; Jim Hamilton, Neptune Wellness Solutions; Jason Mitchell, Hemp Fusion; and Todd Runestad, New Hope Network discuss what goes into the thinking around innovation...
The new Vitamin Shoppe Wellness Council features diverse influencers with a range of expertise in health, nutrition, fitness and weight loss to help consumers reach their fitness goals.
“Throw out everything you know about creating products for the shelf," says Dirty Lemon CEO Zak Normandin. "None of it applies to e-commerce."
Do you know if you have permission from your consumers to market to them? Here’s why it matters.
One of the biggest challenges founders face when shopping for an agency is giving up some control, but how do you know that's the right decision?
These experts from Google, Pinterest and Booyah Advertising help demystify everything from paid ad campaigns to creating effective media content. Get your notebook ready to take notes. There are many gems here in this session recorded at Natural...
