Health Claims and Branded Ingredients Play Role in Marketing
Jul 01, 2004
Are qualified health claims too vague to be helpful? Heart-health link appears to benefit nut sales; and Solae petitions for a soy-cancer claim.
Online Marketing of Nutrition Products Comes of Age
Apr 01, 2004
Online sales of nutrition products rise as marketers refine their tactics.
Caliber Holdings Launches Integrative Direct Marketing Campaign for HA
Apr 01, 2004
Infomercial is central to multichannel campaign for joint supplements, and Caliber is determined to do it right.
Nutrition Products Grow Share of the $11- Billion DRTV Market
Apr 01, 2004
Electronic Retailing Assn. and Jordan Whitney Inc. share insights into the fast-changing direct TV channel.
Company News
May 01, 2003
Pumping Up Polyphenols French grape polyphenol supplier Ferco Développement has stepped up production capacity and increased its colorant range with the recent acquisition of production plant Sefcal, a subsidiary of Chr Hansen, based in the Gard...
Creating a competitive advantage
Mar 02, 2003
In today's nutritional segment, the basic 'four Ps' of marketing still apply—making sure you have the correct product, price, place (distribution and positioning) and promotions (communications). Pro-viding differentiated products and services for...
Macro mania: The highs and lows of American nutrition
Mar 02, 2003
Low carbohydrate/high protein pills, powders, foods and beverages—along with a new generation of 'very high' and 'very low level' macronutrient-driven products—are sweeping America. Destined to once again be a multibillion dollar market...
Market fragmentation paves the way for niche marketing
Jan 01, 2003
Consumers create their own health definitions There is one trend that drives all the others: information. Consumers are being bombarded with information about health as never before—from TV, magazines, newspapers and the Internet. Health and well...
Why did Numico sell?
Jan 01, 2003
The decision by Dutch food and nutrition group Royal Numico to sell its vitamin, minerals and supplements divisions in Europe and the US has come as no surprise to the managing director of its GNC UK retail chain, Margaret Peet...
Unilever To Spread Pro.activ Range Across Europe
Nov 02, 2002
United Kingdom ...
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