In this creative skit-style presentation, Gwendolyn Wyard of the Organic Trade Association (OTA) plays the role of a shopper new to organics with three organic experts—Jessica Walden, Logan Peterman and Mike Dill. Watch and discover a ton about...
Success comes when you start with brand architecture and build a brand organically while developing the product. Here's how the strategy worked for Ripple.
Expert investors and industry consultants talk about the value of branding and packaging, and how to set your brand apart.
At Natural Products Expo West, brands debuted new packaging that incorporates bright colors, smart storytelling and new forms as points of differentiation.
Rebranding is a daunting exercise, especially for emerging brands. In this session, two entrepreneurs and one designer share their experiences to help you avoid pitfalls and come up with some killer strategies for success.
While just about every brand has a social media presence, some in-the-know natural brands stand out for their strategic use of social platforms for storytelling and building a loyal fan base.
A trademark dispute forced Mikaila Ulmer to abandon the brand identity she and her family had spent years building, but it turned out to be a good thing for both the brand and her mission to improve bee populations.
This In Session segment digs into using digital to educate the market and tell your brand story. Learn more about the best platforms for sharing your content and measuring online marketing success.
Entrepreneurs must know what kinds of food consumers consider healthy to market their brands effectively.