MHP Incorporates Nutratech’s Advantra Z®
May 04, 2006
West Caldwell, N.J., May 1, 2006 – Nutratech Inc.’s patented bitter orange ingredient, Advantra Z®, has been selected as part of the thermogenic fat-burning component of MHP’s popular Anadrox “Pump & Burn”™ supplement. MHP manufactures a variety...
Blue California Appointed Exclusive Distributor for Natural Vitamin K2
May 04, 2006
RANCHO SANTA MARGARITA, CA –Blue California, an ingredient manufacturer in Southern California, announced it has been appointed as the exclusive distributor for a source of natural Vitamin K2, also known by its chemical name menaquinone-7. Vitamin...
Sunwin International Neutraceuticals Forms a Canadian Subsidiary to Distribute Chinese Herb-Based Medicines
May 04, 2006
QUFU, CHINA, May 03, 2006 (MARKET WIRE via COMTEX) -- Sunwin International Neutraceuticals, Inc. (SUWN) , an industry leader in the production and distribution of Chinese herbs, veterinary medicines and low calorie natural sweetener (Stevia) in...
Norway’s Lerum to launch a new range of dilutable fruit drinks with SPLENDA® Sucralose
May 04, 2006
Norwegian soft drinks manufacturer Lerum is launching a new range of no-added-sugar dilutable fruit drinks sweetened with SPLENDA® Sucralose. This new range will be marketed under the Lerum No Sugar Added range and will be available in...
Indena Signs Long-Term Agreement With Alliance Principle Ingredients As Its Canadian Distributor
May 01, 2006
Will offer the Indena line of herbal & plant extracts to Canadian manufacturers ...
New Hope Natural Media launches New Products Launch Pad website
May 01, 2006
Boulder, CO (April 19, 2006) — New Hope Natural Media announced today the launch of the New Products Launch Pad ( www.nplp.com), a new online new products portal for the natural products industry. ...
Investment in Consumer Marketing is a Strong Selling Point for Ingredient Suppliers
May 01, 2006
Ingredient suppliers are boosting their investment in marketing. Besides spending more, they are becoming more sophisticated as the market matures. In addition to marketing directly to manufacturers in the trade, some savvy competitors are...
Manufacturers Choose Divergent Marketing Paths
May 01, 2006
Enzymatic Therapy and Solo GI describe how they approach marketing of finished products.
Nutrition Industry Weighs Options In Dealing With Negative Media
May 01, 2006
An uphill battle to combat misperceptions and misinformation.
Consumer Education is Focus of Pharmavite’s Marketing Efforts
May 01, 2006
Mass market supplement manufacturer Pharmavite (Nature Made and Nature’s Resource) takes a multi-faceted approach to education and research. With its Vitamin and Herb University, it focuses on educating pharmacists with programs that qualify for...
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