Branding and Marketing

Japan was, arguably, the birthplace of functional foods. Now China is rapidly developing into a lucrative market. Despite some regulatory issues, says Dene Yeaman, the time is right to gain access into dynamic China...

The late 1990s were a boom period for the US herbal industry. However, the new millennium brought tougher times. Grant Ferrier investigates what went wrong and where the industry goes from here...

Probiotic drinks are booming in Europe, where they account for 30 per cent of the functional foods market. Julian Mellentin and Michael Heasman, PH.D., chart the category's success and look to the future of dairy-based intestinal health products...

Fueled by mounting media attention to a wide range of issues, the demand for "closer to nature" foods is at an all-time high. Organic, all-natural, additive/preservative-free, free-range, non-GMO, and even kosher foods represent a strong and...

Peter Peverelli reviews some of the latest trends and products in the Chinese marketplace. ...

Oxford, England: The whey proteins market is expected to expand at an impressive 10 per cent per year over the next six years on the back of booming sales of energy products according to a new report from market analysts Frost & Sullivan...

Dietary fibre — one of America's original blockbuster nutrition ingredients, first publicised in the 1980s for aiding regularity and the prevention of colon cancer — appears to have quietly shaken its "ho-hum" status, moving back into the...

Can a product be both functional and organic? In the first of a two-part special, Lynette Thwaites reports on US products which can legitimately claim to be amongst the pioneer organic functional foods and considers the marketing implications...

The International Food Information Service (IFIS) has announced plans to launch the Food Science Central Web site in October. The foundation of the site, www.FoodScienceCentral.com, will be a web implementation of the complete (1969-present) Food...