Branding and Marketing

Are qualified health claims too vague to be helpful? Heart-health link appears to benefit nut sales; and Solae petitions for a soy-cancer claim.

Online sales of nutrition products rise as marketers refine their tactics.

Infomercial is central to multichannel campaign for joint supplements, and Caliber is determined to do it right.

Electronic Retailing Assn. and Jordan Whitney Inc. share insights into the fast-changing direct TV channel.

Pumping Up Polyphenols French grape polyphenol supplier Ferco Développement has stepped up production capacity and increased its colorant range with the recent acquisition of production plant Sefcal, a subsidiary of Chr Hansen, based in the Gard...

In today's nutritional segment, the basic 'four Ps' of marketing still apply—making sure you have the correct product, price, place (distribution and positioning) and promotions (communications). Pro-viding differentiated products and services for...

Low carbohydrate/high protein pills, powders, foods and beverages—along with a new generation of 'very high' and 'very low level' macronutrient-driven products—are sweeping America. Destined to once again be a multibillion dollar market...

Consumers create their own health definitions There is one trend that drives all the others: information. Consumers are being bombarded with information about health as never before—from TV, magazines, newspapers and the Internet. Health and well...

The decision by Dutch food and nutrition group Royal Numico to sell its vitamin, minerals and supplements divisions in Europe and the US has come as no surprise to the managing director of its GNC UK retail chain, Margaret Peet...

United Kingdom ...