Branding and Marketing

Product development, innovation and marketing are driving European soy sales to new heights. Dominic Dyer reports...

It's no longer enough to sell your ingredients just to product manufacturers. More and more ingredient companies are learning it pays to talk directly to the consumer through the power of ingredient branding. Shane Starling reports...

Schouten USA Gives Life To Organic Soy Ingredient Minnesota-based nutraceuticals manufacturer and supplier Schouten USA has begun production of an organic version of its popular SoyLife ingredient, already used in more than 300 foods and...

HOUSTON, Texas—Minute Maid, the number-two orange juice company, owned by Coca-Cola, has launched what it claims is the first national brand of vitamin D-fortified juice in the US. ...

HONG KONG—More than 70 products that contain the unapproved natural sweetener stevioside have been withdrawn from the Hong Kong market. The move follows the removal of about 60 similar products from Singaporean retail outlets, where stevioside is...

The US cosmeceutical industry is growing by between 10 per cent and 15 per cent a year, almost doubling the pace of the cosmetic industry, according to a recent report by Health World Online...

Japan was, arguably, the birthplace of functional foods. Now China is rapidly developing into a lucrative market. Despite some regulatory issues, says Dene Yeaman, the time is right to gain access into dynamic China...

The late 1990s were a boom period for the US herbal industry. However, the new millennium brought tougher times. Grant Ferrier investigates what went wrong and where the industry goes from here...

Probiotic drinks are booming in Europe, where they account for 30 per cent of the functional foods market. Julian Mellentin and Michael Heasman, PH.D., chart the category's success and look to the future of dairy-based intestinal health products...

Fueled by mounting media attention to a wide range of issues, the demand for "closer to nature" foods is at an all-time high. Organic, all-natural, additive/preservative-free, free-range, non-GMO, and even kosher foods represent a strong and...