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Branding and Marketing

Marketing, branding, and packaging tips and resources for building a healthy food, supplement or natural products brand.

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Hong Kong Goes Sour On Sugar Substitute Use
May 02, 2002
HONG KONG—More than 70 products that contain the unapproved natural sweetener stevioside have been withdrawn from the Hong Kong market. The move follows the removal of about 60 similar products from Singaporean retail outlets, where stevioside is...
US Cosmeceuticals See Double-Digit Growth
Apr 02, 2002
The US cosmeceutical industry is growing by between 10 per cent and 15 per cent a year, almost doubling the pace of the cosmetic industry, according to a recent report by Health World Online...
China: A Guide To Export Opportunities
Mar 02, 2002
Japan was, arguably, the birthplace of functional foods. Now China is rapidly developing into a lucrative market. Despite some regulatory issues, says Dene Yeaman, the time is right to gain access into dynamic China...
US Herbal Market At A Crossroads
Mar 02, 2002
The late 1990s were a boom period for the US herbal industry. However, the new millennium brought tougher times. Grant Ferrier investigates what went wrong and where the industry goes from here...
Functional Dairy Transforms EU Market
Jan 02, 2002
Probiotic drinks are booming in Europe, where they account for 30 per cent of the functional foods market. Julian Mellentin and Michael Heasman, PH.D., chart the category's success and look to the future of dairy-based intestinal health products...
Organic Food Goes Mainstream
Nov 02, 2001
Fueled by mounting media attention to a wide range of issues, the demand for "closer to nature" foods is at an all-time high. Organic, all-natural, additive/preservative-free, free-range, non-GMO, and even kosher foods represent a strong and...
Manufacturers Whey Up The Value Of Milk Protein
Nov 02, 2001
Oxford, England: The whey proteins market is expected to expand at an impressive 10 per cent per year over the next six years on the back of booming sales of energy products according to a new report from market analysts Frost & Sullivan...
Growing Demand For Dietary Fibre
Sep 02, 2001
Dietary fibre — one of America's original blockbuster nutrition ingredients, first publicised in the 1980s for aiding regularity and the prevention of colon cancer — appears to have quietly shaken its "ho-hum" status, moving back into the...
Organic Functional Food The New Niche Frontier?
Sep 02, 2001
Can a product be both functional and organic? In the first of a two-part special, Lynette Thwaites reports on US products which can legitimately claim to be amongst the pioneer organic functional foods and considers the marketing implications...
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