Branding and Marketing

Start 2020 off strong with these tips for getting results from your social media strategies.

When evaluating new companies for funding or acquisition purposes, investors are increasingly examining the ways that transparency figures into a given pitch and business plan.

Social media stars, bloggers and YouTubers are valuable partners, but these natural brands are finding success the old-fashioned way with help from experts and celebrities that lend unmatched credibility.

Kicking up your business game in creative ways can reap big rewards.

Expertly leveraging mission-driven influencers can help grow your presence.

Hannah Hong and Mollie Cha of Hakuna Brands reveal what their Pitch Slam experience was like and what it took to stand out from the crowd.

In this Ask the Fixer, three natural products industry experts reveal how to successfully use influencer marketing to promote your brand.

When it comes to nailing your branding, Bob Burke shares what he’s learned as a 30-year natural products industry veteran.

The Equitable Food Initiative's Responsibly Grown, Farmworker Assured label also encompasses food safety and pest management.

The NEXTY Consumer Choice Awards is a branch of the NEXTY Awards program that allows participating brands to get their product in the hands of 1,000 of their targeted consumers prior to Expo West 2020. The deadline to apply is November 15.