Branding and Marketing

Find out how to get past the social media algorithms and connect with your brand's audience.

Everyone is excited about your new product packaging, but have you seen it on a retail store shelf yet? Here are a few tips for test-driving that design in the retail environment.

Here are five ways you can utilize social media to start spreading the word and drive foot traffic to your booth at the show before you’ve even set it up.

Organic Voices, led by co-founder and former Stonyfield CEO Gary Hirshberg, is hitting its stride with its Skip the Chemicals campaign and The World’s Most Skippable Ad. Hirshberg will share campaign results and a GRO Organic Update at Natural...

As the most dominant lifestyle factor driving change in consumer behavior, wellness affects women's buying decisions for themselves and their families. Find out the best ways to attract these customers to your products and your store's shelves.

A certified seal can be worth a thousand words—here's a few that'll have your hemp CBD products flying off shelves.

The start of 2020 means that a new Nutrition Facts label is beginning to appear on shelves in stores across the country, and hi-res spinning images for online shoppers that clearly display it can help your brand rise to the top.

Four natural product industry experts share what it'll take for a brand to win this year's Natural Products Expo West Pitch Slam.

Changing your perspective in these key areas will magnify your brand's growth this year. Here's how to do it.

Start 2020 off strong with these tips for getting results from your social media strategies.