Branding and Marketing

When it comes to nailing your branding, Bob Burke shares what he’s learned as a 30-year natural products industry veteran.

The Equitable Food Initiative's Responsibly Grown, Farmworker Assured label also encompasses food safety and pest management.

The NEXTY Consumer Choice Awards is a branch of the NEXTY Awards program that allows participating brands to get their product in the hands of 1,000 of their targeted consumers prior to Expo West 2020. The deadline to apply is November 15.

It’s time for natural retailers to step up their game in the skin care and beauty categories or risk losing out completely.

Integrity runs deep for these 2019 Expo East Pitch Slam semifinalists.

Bohana, Makomas and Soñar! are inspiring and forging new paths in the natural products industry.

These four Expo East Pitch Slam semifinalist brands are leading with innovation in the natural products industry.

Consumers are more familiar with probiotics than prebiotics, but brands can take advantage of that knowledge to increase awareness of prebiotics’ benefits.

Although the reasons for Hain’s declining sales likely are numerous, one stands out: The company stopped focusing on customers.

Learn whether your brand and its messaging would be better off with a few minor changes—or a complete overhaul.