Branding and Marketing

...and whether it's worth it for other brands to invest in this certification.

NBJ's proprietary research indicates that independent young brands are looking past retail in their launch strategies and focusing on e-commerce as an initial step. But how will this change the fate of brick-and-mortar, and what does Whole Foods...

CBD can now be found in honey, candy and beverages, while supplement companies expand into functional foods. What's a retailer to do?

Manufacturers can level the playing field by enforcing Minimum Advertised Price policies.

With the official organic checkoff program dead, here's how to get engaged in the new, opt-in organic marketing initiative.

In-store events are vital for getting customers and community members through your doors. Find out for three experts what activities will result in future sales.