Branding and Marketing

As the most dominant lifestyle factor driving change in consumer behavior, wellness affects women's buying decisions for themselves and their families. Find out the best ways to attract these customers to your products and your store's shelves.

A certified seal can be worth a thousand words—here's a few that'll have your hemp CBD products flying off shelves.

The start of 2020 means that a new Nutrition Facts label is beginning to appear on shelves in stores across the country, and hi-res spinning images for online shoppers that clearly display it can help your brand rise to the top.

Four natural product industry experts share what it'll take for a brand to win this year's Natural Products Expo West Pitch Slam.

Changing your perspective in these key areas will magnify your brand's growth this year. Here's how to do it.

Start 2020 off strong with these tips for getting results from your social media strategies.

When evaluating new companies for funding or acquisition purposes, investors are increasingly examining the ways that transparency figures into a given pitch and business plan.

Social media stars, bloggers and YouTubers are valuable partners, but these natural brands are finding success the old-fashioned way with help from experts and celebrities that lend unmatched credibility.

Kicking up your business game in creative ways can reap big rewards.

Expertly leveraging mission-driven influencers can help grow your presence.