Branding and Marketing

With more products than ever now launching direct to consumer, influencers are increasingly significant. In this Natural Products Expo West 2019 deeper dive into the social media conversation, New Hope Network’s Jessie Shafer gives an overview of...

The single proven way for a brand to win on social media is, quite simply, to make it a priority.

In this article you'll learn how to maximize sales for your natural products on Amazon by auditing your SEO content.

Taking a context-based approach to understanding your customers will help you determine which brand partners are right for you. The last part of this three-part guide encourages you to think about surprising your customers.

Taking a context-based approach to understanding your customers will help you determine which brand partners are right for you. The second in this three-part guide will help you better understand what your customers value about your product.

There are several similarities and differences between Amazon’s A9 algorithm and Google’s algorithm that natural product companies can leverage to increase sales.

These days, it's imperative for brands to get creative when trying to track engagement and reach their target audiences, both online and off.

Taking a context-based approach to understanding your customers will help you determine which brand partners are right for you. This three-part guide will help you think creatively about your partnership marketing strategy.

Clean label is a hit with consumers who are looking for short ingredient lists, but lawsuits are putting pressure on brands to be clearer about what’s in their products.