Branding and Marketing

Make sure you understand these four integral guidelines before incorporating trendy Āyurvedic language onto your product's label.

Watch and learn in an engaging 6-minute video featuring Christine Dahm, formerly of Noosa and Powerbar; Elizabeth Stein and Paige Mitchum from Purely Elizabeth; and Amy Ippoliti, co-founder of 90 Monkeys. Then join Ashley Alsup and Kim Johnson...

In this Natural Products Expo West 2019 session, learn essential tips, tricks and tools to devise an effective email marketing strategy. DigiZen Marketing Groups’ Zach Duckworth, along with Good Day Chocolates’ Denise Day and free2b foods’ Melissa...

You can maximize sales for your natural products on Amazon by auditing your listings.

Whether they are stalwart independents or owned by bigger CPG players, these companies are focusing on big initiatives from soil health and climate change to the livelihood of farmers and the health of people and communities.

These brands impressively leveraged social media's pervasive presence to optimize their success before, after and during Natural Products Expo West.

We took to the show floor to catch up with four brands debuting new packaging styles at this year's Expo West—here's why they revamped their looks.

Here's how to use the ever-changing platform to boost engagement and really connect with your followers.

With more products than ever now launching direct to consumer, influencers are increasingly significant. In this Natural Products Expo West 2019 deeper dive into the social media conversation, New Hope Network’s Jessie Shafer gives an overview of...

The single proven way for a brand to win on social media is, quite simply, to make it a priority.