For Mark Tilsen, the most important takeaway from this stage of the business has been bringing on like-minded partners when raising capital. Specifically, seeking out partners who are willing to live the mission alongside the Tanka team.
In the short video below, he shares the difference between authenticity and just another brand message. For Tanka, communicating this to the consumer has been paramount to sharing its mission.
Are you a social impact founder looking to understand your business financials? Are you interested in bringing your company mission to the market? Register for the Expo East Natural Products Business School 2017! Additionally, for brands ready to tell their story, our Pitch Slam application opens June 1.