We are living our mission, in addition to finding partners to keep our company competitive.

For Mark Tilsen, the most important takeaway from this stage of the business has been bringing on like-minded partners when raising capital. Specifically, seeking out partners who are willing to live the mission alongside the Tanka team. 

In the short video below, he shares the difference between authenticity and just another brand message. For Tanka, communicating this to the consumer has been paramount to sharing its mission.