From farm to trash: Can industry leaders activate consumers to reduce food waste?

"The consumer does have [power] to actually drive change ... but we can't wait for the consumer, we have to do what's right and bring the consumer along with us."

—Carlotta Mast, New Hope Network

Part 1: Consumer connection

Highlights:

• Panelists discuss the unique ways that they engage with their consumers on important issues. 
• How do we activate consumers to reduce food waste?

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Part 2: A call to action

Highlights:

• There are multiple places where food gets wasted in the supply chain; what are some ideas to fix this? 
• How can we do a better job of giving consumers ways to use food in their fridge? 

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Part 3: The role of technology

Highlights:

• Ways in which technology can impact the way we interact about food waste. 
• Harnessing the power of kids and schools to make an impact. 

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Part 4: Incentivize change

Highlights:

• How do we create dialogue between the supply chain, brands, retailers and distributors?
• Incentive ideas for consumers when they reduce their food waste.

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Part 5: Empowering consumers

Highlights:

• Empowering people to become creators and not just consumers through urban farming.
• The issues with expiration dates and how retailers and manufacturers can help. 

This session—Priorities in Action, Incentivizing Positive Consumer Change—was recorded at Esca Bona 2016.