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Natural Products Expo

Finding success on both sides of the aisle

Sheryl O'Loughlin Rebbl super-herbs
Serial entrepreneur Sheryl O'Loughlin is on her way to leading a third brand to success. Here, she reveals the crucial component.

It’s one thing to get the core natural food shoppers to buy your product; it’s another to get everyone else to.

Sheryl O’Loughlin—CEO of REBBL, former CEO and cofounder of Plum Organics, and former CEO of Clif Bar—shares insights on how to build a brand that is successful in both the natural and conventional channels.

Watch O'Loughlin's keynote at Natural Products Business School 2017 here. (Find it at 12:00)

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