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In Session

Foodstirs is disrupting the baking aisle and leading the 'clean baking revolution'

Tips from the Top
Discover the inside story of how longtime friends and parents Sarah Michelle Gellar, Galit Laibow and Greg Fleishman founded the brand Foodstirs to bring high-quality organic ingredients to kids and parents everywhere.

"That's the beauty of the modern. You have that real connection. I think that's why you're seeing legacy brands start to die out because they can't naturally get that one-on-one connection with the consumer."

—Sarah Michelle Gellar, Foodstirs

Part 1: Foodstirs, the modern bakery 


  • The story behind Foodstirs.
  • How baking brings families together and integrates learning in a fun way. 


Part 2: Go to the source


  • How superpremium ingredients such as biodynamic cane sugar make a world of a difference. 


Part 3: Disrupting the baking aisle 


  • Marketing strategies that have helped Foodstirs get the word out.
  • Disruptive product design that "pops off the shelf" is a key component to Foodstirs' success. 


Part 4: Tips from the top


  • Quality assurance when scaling and using a co-packer. 
  • Social media strategies and using influencers to promote products.


This session—Tips from the Top, Advice from Industry Pioneers—was recorded at Natural Products Expo West 2017.

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