“One thing I was interested in is finding what I call ‘smart money,’ so investors that not only provide cash, but also can provide strategic expertise, as opposed to ‘dumb money,’ someone looking to put in an investment for a pure return.”
— Jordan Buckner, TeaSquares
Part 1: Creating the right relationship
Highlights:
- TeaSquares puts a heavy emphasis on its social mission to hire young adults from underserved neighborhoods.
- Funding goes beyond just looking at the financials: you’re investing in the person.
- Discover the characteristics of a good entrepreneur.
- Spiral Sun Ventures offered introductions to retailers, distributors and a network of other entrepreneurs to learn from.
- An honest chat about awkward moments.
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Part 2: Q&A
Highlights:
- One vs. several funds in the mix: which do you prefer?
- What was the equity ownership percentage agreed to early on?
- Geographical investing restrictions, and ratchets tied to performance.
This session—The Funding Forum: Growing a Healthy Brand - Selling Your Vision and Team to Investors—was recorded at Natural Products Expo East 2018.
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