“If you can get a functional ingredient into something that isn’t going to change a consumer’s behavior, they can still get the nutritional benefit without popping pills.”
—Todd Runestad, New Hope Network
Part 1: Probiotics
- Increased interest in nutrition is driving the addition of functional ingredients in foods and specialty supplementation.
- Prebiotics are playing an important role in the effectiveness of probiotics.
Part 2: Research affects trends
- Drinks formulated with probiotics multiplied from eight to 51 products in four years.
- The probiotic growth trend stems from the research being conducted on the microbiome and the how it affects a wide variety of health outcomes.
- Probiotic strains matter. They are more specific than lactobacillus acidophilus—a genus species with a number and a letter after it indicate a well-researched strain.
Part 3: Collagen
- Collagen in the marketplace is prevalent and still growing at 30 percent.
- Applications range from supplements to beauty products to food and beverage.
- The flavorless powder of collagen added to food and beverages easily delivers nutritional benefits to the gut, bones and skin without popping pills.
Part 4: CBD
- The three main legal issues around CBD involve the DEA, the FDA and the Farm Bill.
- Researchers are still learning about the presence of receptors in the body, dosages and the variety of health benefits.
- Full-spectrum hemp oils, which capture CBD’s benefits, are making their way around the supermarket, including in pet products.
Part 5: Protein
- The momentum behind protein is driven by the popularity of a low-carb, high-protein diet.
- Protein is popping up in multiple categories, both in plant-based and meat-based products, in drinks, grains, pastas, and snacks, cookies and candy.
- Protein is being redefined with an emphasis on quality of protein over quantity.
- There’s a large shift in the market toward plant protein.
Part 6: Kernza and regeneration
- Kernza is a domesticated cousin of the wheat plant debuting at Natural Products Expo West that supports healthy soil and carbon sequestration.
- There is a growing interest in the mitigation of climate change through regenerative agriculture and food systems.
- Eight of the top 20 solutions to climate change identified at Climate Day are related to agricultural practices.
- A number of brands want to do more than just prevent harm to the environment, they want to heal it.
This session—Tomorrow’s Ingredients: A Forecast for What’s Next—was recorded at Natural Products Expo West 2018. Click "download" below to access the presentation slides.