Trade spend is complicated, no matter if you're a large, established brand, or a small startup just finding their footing. Most companies have issues controlling it at one point or another, as promotions, retail slotting, copacking, and other aspects of trade spend can easily snowball into a tough-to-wrangle situation. The good news is that getting trade spend under control is very possible with the right tools.
Watch this webinar with Adesso President and CEO Fred Schroeder, as he talks with New Hope Network's Executive Director, Content Jessica Rubino about the nature of trade spend, how it can affect natural products CPG brands, and how to make sure it stays under control to provide a boost to your bottom line.
Executive Director, Content, New Hope Network
President and CEO, Adesso Solutions