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In Session

How to build an enduring brand story

Thinkstock-Rassco brand storytelling
Pineapple Collective's Lynsey Walker and Emma Andrews give brands strategies to craft stories that will captivate both consumers and investors in this Business School session at Natural Products Expo West 2017.

"The art of storytelling can be impactful and powerful." 

—Emma Andrews, Pineapple Collective

Part 1: "Welcome to your story"


  • Seven elements involved in telling a great brand story.
  • How to use a story arc to set the stage, build to a pivot point and find a resolution.



Part 2: Gathering the ingredients 


  • Seven themes, seven plots and how to define your characters. 
  • How do you know what resonates with your target consumers? 

This session—On a Mission, Creating a Brand Story that Resonates—was recorded at Natural Products Expo West 2017. Click "download" below to access the presentation slides. 


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