"The art of storytelling can be impactful and powerful."
—Emma Andrews, Pineapple Collective
Part 1: "Welcome to your story"
- Seven elements involved in telling a great brand story.
- How to use a story arc to set the stage, build to a pivot point and find a resolution.
Part 2: Gathering the ingredients
- Seven themes, seven plots and how to define your characters.
- How do you know what resonates with your target consumers?
This session—On a Mission, Creating a Brand Story that Resonates—was recorded at Natural Products Expo West 2017. Click "download" below to access the presentation slides.