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How to innovate and grow your brand, straight from a successful dairy disruptor

Jesse Merrill of Good Culture reveals how he responsibly grew his innovative dairy brand.

Jesse Merrill knows what it takes to innovate and succeed within the dairy aisle. 

His company, Good Culture, is redefining cottage cheese and appealing to younger generations that insist on sustainable sourcing, clean labels and good taste. In other words, he knows how to grow a company responsibly.

Whether you're an emerging dairy or other CPG brand, you could stand to benefit from Merrill's advice. In this video he explains how to approach innovation within dairy, create a responsible innovation pipeline all while acquiring more retail shelf space.

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