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In Session

How one startup will pioneer fresh baby food and help kids in need

EW18 Jennifer Garner and John Foraker Keynote In Session
Jennifer Garner and John Foraker discuss how the launch of their startup, Once Upon a Farm, is introducing a whole new category to the market and providing kids in poverty access to fresh organic food.

"The consumer and business can change the world."

—Jennifer Garner, Once Upon a Farm 

Part 1: The 'why'


  • The "why" behind Once Upon a Farm.
  • John Foraker discusses his move from Annie's to a brand new startup.



Part 2: The vision


  • Jennifer Garner talks revitalizing her family's organic farm.
  • The vision for the company's supply chain and farmer-direct sourcing.
  • How Once Upon a Farm is going to help children in poverty have access to healthier food.



Part 3: Creating a movement


  • Foraker addresses leaders in the industry to use business as a force for good.
  • Garner speaks about how to find your voice and make a positive impact.


This session—Jennifer Garner and John Foraker Keynote—was recorded at Natural Products Expo West 2018. 

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