The days of handing out a product sample to random people passing by on the street and then immediately losing touch with them are gone. But even in a world where face to face interaction has been severely limited by the pandemic, the opportunity for brands to take advantage of digital sampling has opened up incredibly effective opportunities for CPG brands to get their products into the hands of their highest-value consumers.
Sampler is the leader in this new digital sampling world, giving brands access to 700 segments and 19+ data points per consumer. This is the info brands need to not only spark a lasting relationship with their customers, but also inform critical business decisions in things like product development, pricing, demand planning, and much more.
Check out this download from Sampler to learn how digital product sampling can open up entirely new avenues to building your own first-party consumer data and how the valuable insights that come from it can fuel your CPG brand's growth.
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