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In Session

How a surefire digital marketing strategy turned Wild Zora around

In this Natural Products Expo West 2019 session, Wild Zora Foods CEO Joshua Tabin shares the wild ride of honing a digital marketing strategy and quickly redirecting course from profit loss to tremendous brand success.

“In business, marketing and life, focus is power.”

Joshua Tabin, Wild Zora

Video highlights: 

  • After experiencing success with brand visibility and selling in various brick-and-mortar stores, Wild Zora started to lose money quickly. The team decided to change strategy and put the brick-and-mortar retail on autopilot to focus on digital marketing.
  • They were selling about $3,000 a month on Amazon and within nine months of honing a digital strategy, they started selling more than $3,000 a day on the online platform.
  • In digital marketing, there are many channels and they are all interrelated. Tabin explains why you have to work on every channel.
  • An in-depth view of Wild Zora's strategy in each digital marketing channel.
  • How to start creating an entrepreneurial operating system (EOS).

This session—Keynote: Digital Marketing--Getting It Done—was recorded at Natural Products Expo West 2019. Click "download" below to access the presentation slides.

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