Sourcing the right—and right amount—of ingredients for your natural food product can be challenging and usually takes some trial and error. But new brands tend to make a few common mistakes that might surprise you. Take it from an...
When launching a natural or organic food or beverage, you learn a whole lot very quickly. Tom Olcott, co-founder of matcha green tea company Motto, shares the most important lessons he’s gleaned while getting his startup business off the...
Growing pains are pretty much inevitable for startup natural and organic companies, whether it’s supply chain issues or so-so retail reception. Are these stressors making you consider throwing in the towel? Hang on. Lauren McCullough, co...
Social media is key to every marketing and customer engagement campaign, but do you know how to use it effectively? Hear from these three experts as they speak candidly at Natural Products Expo West about social media best practices and natural...
Justin’s Nut Butter is a grassroots success story that started with humble beginnings at the farmers market and now involves a rapidly growing national brand. Justin attributes much of his success to the mentors and advisors he selected...
This information-rich session from Natural Products Expo West gets to the heart of retail success in the natural products industry. Whether launching a new product or approaching Whole Foods for the first time, these experts have tips and advice...
Vivienne Harr, founder of Make a Stand Lemon-aid, is changing the world one bottle of lemonade at a time. After seeing an image of two enslaved 8-year-old boys, she was deeply affected and vowed to help end child slavery. Since that day, her...
Hear from experts about certifications in the natural products industry as well as how to decide whether to get a certification, and if so, which one(s). Whether you're considering organic, Non-GMO or B Certification, you'll learn more...
Suja is one of the fastest-growing organic juice brands ever, but just a few years ago, co-founders Eric Ethans and Annie Lawless were delivering coolers full of the cold-pressed juice to local customers without a name or a scalable business model...
