In today’s world, passion and purpose-driven brands are changing the dynamic of how consumers can (and want to) interact with companies in both the physical and digital world. Driven by an inside-out, authentic desire to improve and change th...
What was the inspiration for your business? What inspires you daily?
In West Africa, 18 million people are malnourished and 55% of the population lives on less than $1 per day. As a Peace Corps Volunteer in Niger, I conducted a thr...
Sourcing the right—and right amount—of ingredients for your natural food product can be challenging and usually takes some trial and error. But new brands tend to make a few common mistakes that might surprise you. Take it from an...
When launching a natural or organic food or beverage, you learn a whole lot very quickly. Tom Olcott, co-founder of matcha green tea company Motto, shares the most important lessons he’s gleaned while getting his startup business off the...
Growing pains are pretty much inevitable for startup natural and organic companies, whether it’s supply chain issues or so-so retail reception. Are these stressors making you consider throwing in the towel? Hang on. Lauren McCullough, co...
Courtney Nichols Gould is committed to family, friendship and the world. With this inspiration and an “I’m not kidding around” attitude, Nichols Gould is taking an underserved part of the supplements market by storm. We caught up with the co-foun...
Social media is key to every marketing and customer engagement campaign, but do you know how to use it effectively? Hear from these three experts as they speak candidly at Natural Products Expo West about social media best practices and natural...
Justin’s Nut Butter is a grassroots success story that started with humble beginnings at the farmers market and now involves a rapidly growing national brand. Justin attributes much of his success to the mentors and advisors he selected...
This information-rich session from Natural Products Expo West gets to the heart of retail success in the natural products industry. Whether launching a new product or approaching Whole Foods for the first time, these experts have tips and advice...
What was the inspiration for your business?
I saw a photo of two enslaved boys, my age, in Nepal. They had giant rocks on their heads. I thought slavery ended with Abraham Lincoln, but I was wrong. I believe no child should be in slaver...
