Bottom line: You need packaging that says it all. If a retailer buyer has to work to suss out your natural product’s main attributes, you won’t get far. Chris Burkheimer of Healthy Living Market in Burlington, Vt., spells out what...
Learn the ins and outs of effective fundraising from Katie Fitzgerald, business development manager at CircleUp. In this on-demand webinar, Fitzgerald will take you through the fundraising lifecycle, what investors are looking for...
There are many different names for distributors' promotional programs, but the concepts are all similar. Natural products consultant Bob Burke identifies the six basic programs for natural and specialty distributors and explains how they work...
No question, working with a broker can make a new entrepreneur’s life a lot easier. These sales experts leverage their natural products know-how and relationships with retailers to get your food, beverage, body care or supplement onto more...
Once you’ve got your organic protein bar brand built, how do you know which flavor to launch next? Should you do a chocolate chip variety like every other manufacturer? Or should you take a chance on a flavor that’s totally unique and...
Chris Cornyn, president of consultancy DINE Marketing and mentor on Lifetime’s show “Supermarket Superstar," has seen his fair share of knockout—and knocked out—food brands. He offers these "rules of three"...
Here's a story you can go nuts for! Adrian Reif and Matt D'Amour took their love for out-of-the-box homemade holistic foods and turned it into a successful nut butter business. To learn more from this influential duo we asked them a...
Remember “push” and “pull” from college econ? Here’s a reminder: To drive sales of your new natural food product, you either pull, which means spending a boatload of money on advertising to reach consumers directly...
Financial needs evolve as natural products brands expand from startup to solid businesses. So do the kinds of capital you need and the best potential sources to court. But whether you’re a new consumer packaged goods company struggling for a...
If you festoon your trade show booth with a disco ball and strobe lights, investors will see you. But do you want to be remembered as that pop-up discotheque or for your delicious, allergen-free, organic snack mixes? You know the answer. Ryan...
