New entrepreneurs get starry-eyed when blockbuster deals happen in the natural products space. When Kraft bought Balance Bar, when General Mills bought Boca, small companies went atwitter, thinking their brands must be worth megabucks too...
Janica Lane, partner at Partnership Capital Growth Advisors, has watched many natural products startups sputter and other ones take flight. She says the most successful entrepreneurs have one thing in common: They’re constantly stepping back...
Welcome to the health care industry! That’s right—by manufacturing a supplement that’s intended to improve consumers’ health, you’re stepping into some pretty serious ranks. Dietary supplements are a different ball...
Eric Schnell and Debbie Wildrick—founders of natural products consultancy MetaBrand—work with beverage brands of all sizes of funding, from early stage businesses with $25K to their name, to companies that managed to raise seven...
You know your all-natural energy drinks would sell well in convenience stores. Plenty of customers crave a grab-and-go pep-me-up that’s not Red Bull, Monster or gas station coffee. But how do you convince convenience stores to give your...
And that’s just within the first fiscal year! Then, of the 7 percent of beverage entrepreneurs who make it to year two, 50 percent fizzle out too. Yikes. But Jim Tonkin, principal of Healthy Brand Builders, doesn’t share these sobering...
While most companies judge the success of their business based on their distribution at Whole Foods Market, independent natural food stores actually account for the majority of natural product sales sales. Several business practices can help...
You know everything there is to know about launching a natural or organic food company, right? We didn’t think so. How does a new entrepreneur like you navigate this dynamic, multifaceted industry? First and foremost, don’t weather...
