Welcome to the health care industry! That’s right—by manufacturing a supplement that’s intended to improve consumers’ health, you’re stepping into some pretty serious ranks. Dietary supplements are a different ball...
Eric Schnell and Debbie Wildrick—founders of natural products consultancy MetaBrand—work with beverage brands of all sizes of funding, from early stage businesses with $25K to their name, to companies that managed to raise seven...
You know your all-natural energy drinks would sell well in convenience stores. Plenty of customers crave a grab-and-go pep-me-up that’s not Red Bull, Monster or gas station coffee. But how do you convince convenience stores to give your...
And that’s just within the first fiscal year! Then, of the 7 percent of beverage entrepreneurs who make it to year two, 50 percent fizzle out too. Yikes. But Jim Tonkin, principal of Healthy Brand Builders, doesn’t share these sobering...
While most companies judge the success of their business based on their distribution at Whole Foods Market, independent natural food stores actually account for the majority of natural product sales sales. Several business practices can help...
You know everything there is to know about launching a natural or organic food company, right? We didn’t think so. How does a new entrepreneur like you navigate this dynamic, multifaceted industry? First and foremost, don’t weather...
Landing a retail account is 1 percent of the battle. Go ahead, cheer, dance, celebrate, but know that you’re work is far from done. You have to maintain a solid relationship with the retailer or else her love for you and your new natural...
What does it mean to be a new brand? Proof of concept, proof of concept, proof of concept. Brendan Synnott, CEO of Revelry Brands and founder of Bear Naked, offers tips for new natural products entrepreneurs at the Entrepreneur Boot Camp at...
Before you can build a successful natural products company, you must first understand your strengths, weaknesses, opportunities and threats. In other words, you have to think long and hard about how your competitors will try to attack you. In this...
