Iteration sometimes gets more attention than natural products innovation as trends such as hemp CBD, mushrooms and cold-brew coffee flow like a bottomless cup of joe.
So what innovation does the industry need? We chatted with three industry experts who were in attendance at Natural Products Expo East to suss out the current white-space opportunities in natural.
- Daniel Karsevar, CEO of PlantBased Solutions.
- Jim Slama, founder and CEO of Family Farmed.
- Michael Kanter, co-owner of Cambridge Naturals.