Taking care of health was top of mind for consumers throughout the pandemic and supplements took center stage as a key personal wellness strategy. But during such unusual times the market felt unpredictable. Over the last 2 years overall industry performance has steadied, and a clearer picture of the state of the industry and category winners has emerged.
SPINS experts Dan Harari and Scott Dicker will discuss the numbers and implications, with a focus on how the microbiome, sleep and stress relief, and performance nutrition supplements are performing in stores and on Amazon as pandemic shopping habits normalize and inflation looms.
- Understand which categories are the winners and hold greatest growth potential.
- If you're a brand, know where best to place your product innovation pipeline priorities.
- If you're a retailer, know how to best plan your category sets for the coming months, and perhaps years ahead.
- If you're a supplier or service provider, know what's coming down the pike so that you are ready for demand planning.
Content Marketing Director, Informa Health and Nutrition
VP of Business Development, SPINS
Senior Market Insights Analyst, SPINS