One expert venture capitalist offers advice on launching a social impact brand

"Social impact is becoming a given. You have to differentiate it."

—Mark Rompolla, Powerplant Ventures

Part 1: Focus on the brand

• How to root an impact campaign into the DNA of a brand's identity.
• Example No. 1: REBBL.

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Part 2: The balance of mission and business 

• Example No. 2: Beanfields.
• What Powerplant looks for when vetting brands in which to invest.

This session—Rooting Brand Identity in Business for Good—was recorded at Natural Products Expo West 2018. Click "download" below to access the presentation slides.