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ReGrained Under 30

Proven strategies to forge deep connections with consumers

In this Natural Products Expo West 2019 session, New Hope’s Eric Pierce sits down with ReGrained co-founder Dan Kurzrock to discuss the transparent and even unconventional ways in which the upcycling brand has been able to forge deep connections with consumers.

“Today’s customers don’t just consume our products, they actually are consuming pretty much everything about our company … individually they don’t care about each of the things that we’re doing, but collectively they care about everything.”

— Dan Kurzrock, ReGrained

Highlights:

  • The ReGrained mission: to better align the food we eat with the planet we love, and doing that through a model of upcycling.
  • Broadcast your message through every channel possible, but make sure you treat it as a dynamic conversation.
  • Our financing was very untraditional, with 700-plus investors via equity crowdfunding.
  • Discussing the “P” in CPG. We’re in the future trash business.
  • Being human vs. just being a brand/status quo for business; think about your values and how you create culture around those. 

This session—Connecting with the Changing Consumer: Brand Strategies for Meeting Consumers Where They Are—was recorded at Natural Products Expo West 2019. 

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