"When you have an influencer who really cares what they are promoting and they are passionate about it, I think consumers are smart now, they understand and they believe."
—January Neal, New World Agency
Part 1: A real-life ambassador
- The benefits of partnering with a celebrity influencer and what to look for to find the right one.
Part 2: An organic approach
- Determining your niche and finding affinities between your brand and celebrity influencers.
- How to have a more "organic approach" to marketing.
Part 3: A day in the life of John Salley
- What does a day in the life of John Salley look like?
- Specific things celebrities can do to endorse and work with brands.
Part 4: Questions and answers
- How to find an influencer who is best aligned with a brand's message.
- How to work with a celebrity if you don't have a large budget for marketing.
- What to look for in a public relations firm.
This session—Engaging the In-Crowd, Finding the Right Celebrity Advocates—was recorded at Natural Product Expo West 2017.