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In Session

Supplement ingredient and product trends at Natural Products Expo East 2018

Council for Responsible Nutrition (CRN) Consumer Survey on Dietary Supplements reveals the highest overall dietary supplement usage to date
Steve Myers of Natural Products Insider and Todd Runestad of New Hope Network team up to tackle the 12 shifts directing the market to 2020.

“Isn’t there a difference between a deficiency disease and optimal health? That’s where we’re playing…the people who come to the health food stores, that’s what they want…certainly the Millennials…‘I want to be my best self.’”

— Todd Runestad, New Hope Network


  • Talking supplements SWOT: strengths, weaknesses, opportunities and threats.
  • Hemp/CBD is the biggest natural product in the history of natural products—a significant opportunity.
  • Millennials love alternative delivery formats (e.g., bars, straws, effervescent tabs).
  • Middle-aged consumers are most concerned with sleep issues and lack of energy.
  • Nutrition gets personal: Gene sequencing, blood testing and microbiome testing allow you to design your very own supplement regime.
  • Adaptogens and nitric oxide are the two big trends in sports performance.

This session—The Supplement Round Table: Ingredient & Product Trends—was recorded at Natural Products Expo East 2018. Click 'download' below to access the presentation slides.

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