A few years back, Liliana Cantrell and Olga Kerr saw room to innovate in organic, healthy snacks for kids. Their playful brand Sweetie Pie Organics comprises fruit and veggie-based snacks and lactation smoothies for nursing moms and is sold in natural products stores across the country.
How did they go about growing a brand aimed at moms? "We have a great mom ambassador program, and we work directly with 35 moms nationwide, which lets us basically get inside the houses of all these families who will really spread [the brand] through word of mouth," Cantrell says.
They also use coupons, social media and event sponsorships to get the word out. Hear more in this interview from Natural Products Expo West 2016.