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In Session

What regenerative farmers in America want brands to know

What regenerative farmers in America want brands to know
NBJ Editor-in-Chief Rick Polito and sixth-generation Iowa farmer Andrew Pittz share their experiences and top takeaways from interviewing regenerative farmers across the Eastern United States.

“The farm isn’t there to supply the brand. The brand is there to support the farm—to give a place for this soil to be used, for the animals to be cared for; that’s the end user.” —Rick Polito, New Hope Network


  • Why it is crucial for brands to support regenerative agriculture. 
  • The natural products industry must lobby Congress on agricultural policy to expand regenerative practices.
  • Standards for regenerative agriculture must be high to have value.

This session—The Road to Natural: Regenerative Ag in the Ground Right Now—was recorded at Natural Products Expo East 2018. 

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