“The farm isn’t there to supply the brand. The brand is there to support the farm—to give a place for this soil to be used, for the animals to be cared for; that’s the end user.” —Rick Polito, New Hope Network
- Why it is crucial for brands to support regenerative agriculture.
- The natural products industry must lobby Congress on agricultural policy to expand regenerative practices.
- Standards for regenerative agriculture must be high to have value.
This session—The Road to Natural: Regenerative Ag in the Ground Right Now—was recorded at Natural Products Expo East 2018.