Strategies for Amazon search engine optimization that natural product retailers should employ to ensure success.

Millennial workers truly offer immense value to most any industry, including natural products retail. So how can you attract them, engage them and work with them to benefit both their development and your store?

It is crucial for supplement brands to review their advertising claims in order to avoid being the target of FTC, FDA or class action lawsuits.

While supplement claims must be backed by scientific evidence, randomized controlled trials are not necessarily required.

Teaming up with a local wellness "celebrity" turned out to be a mutually beneficial move.

Brands can work with influencers to educate consumers on the importance—and premium price point—of products made using regenerative agriculture techniques