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By 2020, Millennials over the age of 25 will make up 19 percent of the U.S. population, and are expected to increase grocery spending by $50 billion dollars. How can you make sure your store has a piece of the Millennial pie? First, understand how this fickle demographic regards food, health and wellness.19% of the U.S. population by 202019% of the U.S. population by 2020

Jenna Blumenfeld, Freelancer

July 17, 2013

4 Min Read
5 ways to understand & attract Millennials

About the Author(s)

Jenna Blumenfeld

Freelancer

Jenna Blumenfeld lives in Boulder, Colorado, where she reports on the natural products industry, sustainable agriculture, and all things plant based. 

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