Natural and organic products once again achieved double-digit sales growth last year, as illustrated in this infographic from product sales research firm SPINS.

Carlotta Mast, Senior Vice President of Content and Market Leader

January 26, 2013

1 Min Read
Infographic: Sales of natural products sizzled in 2012

Natural and organic products once again achieved double-digit sales growth last year, as illustrated in this infographic from product sales research firm SPINS.

Shoppers within all types of retailer stores increased their spending on natural and organic products in 2012. According to SPINS, a natural and specialty products sales research company in Schaumburg, Ill., sales of natural and organic products within natural, specialty gourmet and conventional retailers grew 13.3 percent, outpacing overall store growth across all channels.

Many categories saw even better sales growth. Here’s one interesting case in point: The Coffee, Coffee Substitutes & Cocoa category spiked 40 percent. During a beverage market trends presentation at last year’s Nutracon conference, market researcher David Sprinkle from Packaged Facts said the surging popularity of the Keurig K-Cup single-serve coffee maker is one reason why the coffee category is growing so briskly. Consumers are slurping up K-Cup-type products because of their convenience and customizability, Sprinkle said.

Anything surprise you from the infographic below? Share your thoughts and let us know how your natural products business fared in 2012 in the comments.

Click to enlarge

Infographic: Sales of natural products sizzled in 2012

About the Author(s)

Carlotta Mast

Senior Vice President of Content and Market Leader, New Hope Network

Carlotta leads the New Hope Network Content Team, producing all content and conference programming for Natural Products Expos, NBJ Summit, Esca Bona, Nutrition Capital Network, Natural Foods Merchandiser, newhope.com, Nutrition Business Journal and the NEXT portfolio. In addition she is the chief author of the NEXT Natural Products Industry Forecast. With 20 years of experience, Carlotta has her finger on the pulse of new health, wellness and natural product trends and the forces shaping consumer attitudes and behaviors.

Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like