New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

NBJ
Opportunities in 'peganism'

Opportunities in 'peganism'

The rise of the paleo movement provides new marketing opportunities for plant-based food brands that have traditionally been considered part of the vegan category.

It may sound odd, but there’s room to market vegan products to paleo followers, especially if those products are marketed as “plant-based,” rather than “vegan.” Though they already eschew dairy products, some paleo followers do try to reduce or eliminate meat in their diets. Proponents argue that before early man hunted animals, they subsisted on a diet of nuts, seeds, fruits and vegetables.

Explore this and other emerging trends that are reshaping the U.S. food landscape in the 2015 NBJ Special Diets Report, which dives into these food movements with consumer surveys, interviews with industry executives and observers, and market data from NBJ and other sources—all compiled with the aim of quantifying important trends and identifying key opportunities for manufacturers, suppliers and retailers.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish