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Opportunities in 'peganism'

Opportunities in 'peganism'
The rise of the paleo movement provides new marketing opportunities for plant-based food brands that have traditionally been considered part of the vegan category.

It may sound odd, but there’s room to market vegan products to paleo followers, especially if those products are marketed as “plant-based,” rather than “vegan.” Though they already eschew dairy products, some paleo followers do try to reduce or eliminate meat in their diets. Proponents argue that before early man hunted animals, they subsisted on a diet of nuts, seeds, fruits and vegetables.

Explore this and other emerging trends that are reshaping the U.S. food landscape in the 2015 NBJ Special Diets Report, which dives into these food movements with consumer surveys, interviews with industry executives and observers, and market data from NBJ and other sources—all compiled with the aim of quantifying important trends and identifying key opportunities for manufacturers, suppliers and retailers.

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