The Council for Responsible Nutrition (CRN), the dietary supplement industry’s leading trade association, announced a hot-topic market research session to take place Friday, Nov. 7, during its educational and networking event, The Conference: CRN’s Annual Symposium for the Dietary Supplement Industry, Nov. 5 to 8 at The Ritz-Carlton, Laguna Niguel, in Dana Point, Calif.
In this data-packed session, “Assessing the Consumer Marketplace for Dietary Supplements: Who, What, and Where,” three top market research executives will share their insights, backed by research, to provide a deeper understanding of the current climate for consumer sales. Maryellen Molyneaux, president and managing partner of The Natural Marketing Institute Inc., will start with the “who”—analyzing the consumer by psychographic segmentation, offering insights into consumer demand. Randi Neiner, Ph.D., director of market research for Shaklee Corp., will unveil new data from CRN’s 2014 Consumer Survey on Dietary Supplements, focusing on “what” supplements consumers are taking, based on various demographics. Robert Sanders, executive vice president, Home and Health Practice Leader at IRI, will cover the “where,” providing a comparative analysis of where consumers are purchasing supplements.
“Dietary supplement companies are closely watching sales and consumer buying behavior and all eyes are on the numbers,” said Judy Blatman, senior vice president of communications at CRN. “We’re fortunate to be able to tap experts from three CRN member companies to give conference attendees analysis they can use to face current challenges and help shape their business strategies.”
This market research session is just one of two days’ worth of substantive presentations at The Conference on issues relevant to the dietary supplement industry. The Conference is preceded by The Workshop: CRN’s Day of Science, an all-day symposium on Nov. 5. Four flexible registration options spanning both events are available. See CRN’s events website for details: crnusa.org/2014events.