Science-Based Business Model for the Dietary Supplement Industry

Over the last 10 years, consumers have become more aware of the benefits of dietary supplements, and the industry has responded with a barrage of products supported by extensive advertising, marketing claims and popular literature—and to a far lesser extent by science. Competition is fierce, yet product quality varies significantly. Science is often borrowed, tacked on, or in the case of botanicals based on a tradition of anecdote and folklore that is inconsistent with today’s scientific

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.