Austin-based Mohammed Ashour is on a mission to help consumers get over the “ick” factor of eating insects, and to embrace bugs as a sustainable source of protein. How? By founding Aspire Foods, an ingredient supply company that mills insects into fine powders that are easily incorporated into bars, snacks and more.

At Esca Bona, Ashour explained why bugs should be a big part of the good-food future, and why this emerging food trend really has legs.

Interested in learning more about Esca Bona, the good food conference, happening Oct. 17-19, 2016, in Austin? Sign up to receive email updates here.