Alli's Sales Skyrocketing: GSK Looks To Cultivate Distinct Consumer Base, Grow Category, Stay Innovative

NBJ investigates impact of new OTC weight-loss drug on weight-loss supplement category

GlaxoSmithKline’s new OTC weight-loss product alli (orlistat/Xenical 60 mg) is flying off the shelves, gulping in $53 million in sales (excluding Wal-Mart) in the first two months since its June 15, 2007 launch, according to IRI data.

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