Bar Manufacturers’ Growth Rates Return to Positive Territory

Pressure to innovate is intense as consumers seek new flavors and benefits.

The nutrition bar category has recovered from its 2004-2005 decline as leading brands have transcended the low-carb bust and provided the critical innovations that keep consumers interested. While the category has by no means returned to its heady days of 20% growth or higher, bar manufacturers are glad to see their sales growth back in the positive column.

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